A Case Study: When 3 Top Executives Buy Together, Pay Attention
3 insiders at Church & Dwight purchased $1,177,673 worth of shares within 7 days
View Today's Cluster Buyers āWhat happened at Church & Dwight in August 2025 demonstrates why cluster buying patterns matter. Here's the remarkable story told by the numbers:
This is why cluster buying is so powerful: When multiple C-suite executives simultaneously put their own money on the line, they're signaling confidence in the company's prospects. In CHD's case, their timing proved astute.
This content is for informational and educational purposes only and should not be considered investment advice. Past performance of insider trading patterns does not guarantee future results. All investment decisions involve risk, and you may lose money. Anyone reading this content and making investment decisions based on this information is solely responsible for their own financial decisions. Please consult with a qualified financial advisor before making any investment decisions.
Church & Dwight Co Inc is a major American manufacturer of household products based in Ewing, New Jersey, founded in 1846. The company is known for trusted brands like Arm & Hammer, OxiClean, Trojan, and First Response, serving consumers across personal care, household, and specialty products categories.
Market Cap: ~$22 billion | Industry: Consumer Goods | Founded: 1846
ShareSEER members received these alerts in real-time:
š§ Email 1 - August 5, 2025
Subject: Insider Transaction Alert for CHD
Insider Transaction Alert
Insider Transaction detected for CHD
https://shareseer.com/insiders?q=CHD
š§ Email 2 - August 8, 2025
Subject: Insider Transaction Alert for CHD
Insider Transaction Alert
Insider Transaction detected for CHD
https://shareseer.com/insiders?q=CHD
š§ Email 3 - August 12, 2025
Subject: Insider Transaction Alert for CHD
Insider Transaction Alert
Insider Transaction detected for CHD
https://shareseer.com/insiders?q=CHD
By receiving multiple alerts for CHD over 7 days, savvy investors could recognize the cluster buying pattern and check our Cluster Buyers page to see the full picture.
ShareSEER Premium members can set up real-time email alerts for:
While our Cluster Buyers page helps you spot multiple insiders buying together, email alerts ensure you never miss individual transactions as they're filed with the SEC.
We're building intelligent alerts that automatically detect cluster buying patterns!
š§ Future Alert Format
Subject: šÆ Cluster Buy Alert: 3 Insiders at CHD
Cluster Buying Alert
3 insiders purchased $1,177,673 of CHD in 7 days
⢠EVP Michael Read: $183K
⢠CFO Lee McChesney: $494K
⢠CEO Richard Dierker: $501K
https://shareseer.com/insiders?q=CHD
One smart alert instead of multiple separate emails - instantly see when multiple executives are buying together.
Expected launch: Q4 2025. Sign up now to be first to access this feature when it launches.
Join thousands of investors using ShareSEER to spot insider opportunities