Institution Information
Reportee Signature Date Report period Total Entries Total AUM($)
UMA FINANCIAL SERVICES INC 01-14-2020 12-31-2019 114 244,245,577,000
Institutional Holdings
Issuer Class Position Value Shares Portfolio Percentage (%) Previous Percentage (%) Shares Delta Shares Delta(%) Date Reported
ISHARES TR CORE S&P500 ETF 1 $53,923,000 163,686 23.99 24.69 3,267 2.04 12-31-2019
ISHARES TR CORE MSCI EAFE 2 $16,603,000 253,050 7.39 7.56 12,540 5.21 12-31-2019
ISHARES TR CORE S&P TTL STK 3 $15,292,000 206,647 6.80 7.20 -1,179 -0.57 12-31-2019
ISHARES INC CORE MSCI EMKT 4 $7,275,000 131,228 3.24 2.90 17,137 15.02 12-31-2019
ISHARES TR MIN VOL EAFE ETF 5 $6,993,000 93,379 3.11 3.34 2,660 2.93 12-31-2019
ISHARES INC MIN VOL EMRG MKT 6 $6,908,000 116,026 3.07 3.25 1,548 1.35 12-31-2019
HEALTHEQUITY INC COM 7 $6,188,000 85,129 2.75 2.65 0 0.00 12-31-2019
ISHARES TR US TREAS BD ETF 8 $5,639,000 216,486 2.51 2.29 37,198 20.75 12-31-2019
ISHARES TR MSCI MIN VOL ETF 9 $5,624,000 84,695 2.50 2.47 6,114 7.78 12-31-2019
APPLE INC COM 10 $5,405,000 17,053 2.41 1.56 5,027 41.80 12-31-2019
ISHARES TR CORE S&P SCP ETF 11 $4,499,000 53,710 2.00 2.07 1,975 3.82 12-31-2019
FIDELITY COVINGTON TR MSCI RL EST ETF 12 $4,337,000 154,733 1.93 2.05 1,938 1.27 12-31-2019
ISHARES TR USA QUALITY FCTR 13 $4,061,000 39,319 1.81 1.51 7,741 24.51 12-31-2019
ISHARES TR CORE DIV GRWTH 14 $3,573,000 84,321 1.59 1.69 182 0.22 12-31-2019
ISHARES TR CORE MSCI TOTAL 15 $3,484,000 55,607 1.55 1.65 -6 -0.01 12-31-2019
VANGUARD WORLD FDS INF TECH ETF 16 $3,482,000 13,615 1.55 1.41 1,389 11.36 12-31-2019
ISHARES TR CORE S&P MCP ETF 17 $2,970,000 14,389 1.32 1.33 805 5.93 12-31-2019
ISHARES TR CORE US AGGBD ET 18 $2,945,000 26,080 1.31 1.42 305 1.18 12-31-2019
ISHARES US ETF TR SHT MAT BD ETF 19 $2,696,000 53,605 1.20 1.12 7,909 17.31 12-31-2019
ISHARES TR SP SMCP600VL ETF 20 $2,633,000 16,557 1.17 1.28 -62 -0.37 12-31-2019
ISHARES TR EAFE SML CP ETF 21 $2,472,000 39,782 1.10 1.20 -296 -0.74 12-31-2019
VANGUARD INDEX FDS S&P 500 ETF SHS 22 $2,204,000 7,318 0.98 1.04 -98 -1.32 12-31-2019
ISHARES TR MICRO-CAP ETF 23 $2,198,000 22,275 0.98 1.06 -731 -3.18 12-31-2019
MICROSOFT CORP COM 24 $2,193,000 13,428 0.98 1.02 -383 -2.77 12-31-2019
SCHWAB STRATEGIC TR US LRG CAP ETF 25 $2,046,000 26,117 0.91 0.96 14 0.05 12-31-2019
ISHARES TR MBS ETF 26 $1,879,000 17,334 0.84 0.76 2,929 20.33 12-31-2019
ISHARES TR INTRM TR CRP ETF 27 $1,681,000 28,876 0.75 0.66 5,677 24.47 12-31-2019
ISHARES TR USA SIZE FACTOR 28 $1,676,000 17,017 0.75 0.43 7,882 86.28 12-31-2019
VANGUARD INDEX FDS REAL ESTATE ETF 29 $1,469,000 15,726 0.65 0.76 -1,139 -6.75 12-31-2019
3M CO COM 30 $1,445,000 7,988 0.64 0.66 6 0.08 12-31-2019
ISHARES TR MSCI EAFE ETF 31 $1,434,000 20,545 0.64 0.73 -1,149 -5.30 12-31-2019
PEPSICO INC COM 32 $1,329,000 9,735 0.59 0.60 570 6.22 12-31-2019
UNION PACIFIC CORP COM 33 $1,326,000 7,373 0.59 0.65 0 0.00 12-31-2019
VANGUARD WORLD FD MEGA CAP INDEX 34 $1,293,000 11,334 0.58 0.57 559 5.19 12-31-2019
ISHARES TR USA MOMENTUM FCT 35 $1,109,000 8,613 0.49 0.52 -36 -0.42 12-31-2019
VANGUARD INDEX FDS SM CP VAL ETF 36 $1,095,000 8,004 0.49 0.59 -964 -10.75 12-31-2019
PIMCO ETF TR ACTIVE BD ETF 37 $905,000 8,353 0.40 0.43 286 3.55 12-31-2019
ISHARES TR SHRT NAT MUN ETF 38 $872,000 8,156 0.39 0.41 265 3.36 12-31-2019
SCHWAB STRATEGIC TR US BRD MKT ETF 39 $829,000 10,587 0.37 0.50 -2,921 -21.62 12-31-2019
ISHARES TR NATIONAL MUN ETF 40 $782,000 6,820 0.35 0.36 311 4.78 12-31-2019
SCHWAB STRATEGIC TR US SML CAP ETF 41 $763,000 10,058 0.34 0.36 58 0.58 12-31-2019
ISHARES TR MSCI EMG MKT ETF 42 $706,000 15,255 0.31 0.35 -1,507 -8.99 12-31-2019
BERKSHIRE HATHAWAY INC DEL CL B NEW 43 $705,000 3,086 0.31 0.34 -47 -1.50 12-31-2019
FACEBOOK INC CL A 44 $691,000 3,116 0.31 0.30 0 0.00 12-31-2019
AMAZON COM INC COM 45 $687,000 363 0.31 0.31 0 0.00 12-31-2019
ISHARES TR 20 YR TR BD ETF 46 $673,000 4,879 0.30 0.27 896 22.50 12-31-2019
MASTERCARD INC CL A 47 $654,000 2,074 0.29 0.30 -33 -1.57 12-31-2019
ISHARES TR ULTR SH TRM BD 48 $646,000 12,826 0.29 0.29 881 7.38 12-31-2019
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 49 $636,000 22,537 0.28 0.32 -1,665 -6.88 12-31-2019
VANGUARD WELLINGTON FD US MULTIFACTOR 50 $633,000 7,755 0.28 0.30 0 0.00 12-31-2019
TELEDYNE TECHNOLOGIES INC COM 51 $630,000 1,702 0.28 1,702 +Inf 12-31-2019
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