Risks for McDonald's Corp. (MCD)

Here are some interesting risks from the recent filings of McDonald's Corp.. Our algorithms work hard to highlight risks unique to this company.

If we do not successfully evolve and execute against our business strategies, we may not be able to increase operating income.

Our investments to enhance the customer experience, including through technology, may not generate the expected returns.

If we do not anticipate and address evolving consumer preferences, our business could suffer.

If pricing, promotional and marketing plans are not effective, our results may be negatively impacted.

Failure to preserve the value and relevance of our brand could have an adverse impact on our financial results.